About Us

Freda first created perfumes for herself to suit different occasions. Over the years, she received many queries from friends about where she bought them from, resulting in many request for the perfumes. It is based on the feedback and demand that Freda’D was born.

Our scents are personally created by Freda herself and every scent tells a story. Our perfume has a story and your message, let us journey with you to create the most wonderful scents!

Freda believes that fashion is not just about the clothes a person wears.  Without the right scent, the overall outfit will not be complete. Freda is determining to share her views with the world.

Freda’D has scents for different personalities and styles; the young, the old, the sporty, the sexy. To pair up with fashion will not only bring out the perfume style but enhance and complement the entire attire as well.

Freda’D has scents for different personalities and styles; the young, the old, the sporty, the sexy. To pair up with fashion will not only bring out the perfume style but enhance and complement the entire attire as well.

“My inspiration is my father, who is a perfumer,

I believe that fashion is not just about the clothes a person wears.  Without the right scent, the overall outfit will not be complete. I want to share this with the world and what better way than to share them with the world.”

-Freda

Freda ‘D Parfum was born from the founder, Faridah’s, childhood dream to create her own
unique fragrances. In 2014, what first started off with co-founder, Hairul, as a test of market
conditions, has grown into what Freda ‘D Parfum (henceforth Freda ‘D) is today, a leading
local perfume brand gaining traction in the industry.
Freda ‘D is set apart from other fragrance companies in various ways, mainly through the
durability of the perfumes. Being an avid perfume user herself, Faridah noticed that many
perfumes she used wore off too quickly due to Singapore’s high humidity, and found herself
constantly reapplying throughout the day. With her knowledge in perfume making, she
decided to create a perfume specially suited to last through the humid tropical climate.
Through numerous trials in research and development, Freda ‘D developed a much-coveted
formula for perfumes, allowing them to last up to thrice as long as other perfumes in the
industry. Furthermore, unlike others in the market, Freda ‘D perfumes are concocted with a
formula that does not give an uncomfortable whiff of alcohol at first sniff.
From initially selling Eau de Parfums at artist markets throughout Singapore, Freda ‘D has
grown in product and service provisions, now with 17 fragrances, and delving into
customizing private labels, bespoke perfumes, as well as perfume-making workshops. Also
newly developed are the perfume diffusers and scented soy candles, showing the
company’s ability to diversify and expand its product offering.
Furthermore, having gone through a rebranding, Freda ‘D prides itself as a company that is
constantly seeking to improve itself through development and evolution.

MISSION

Our perfume ranges are meticulously mixed through trial and error, ensuring that the qualities of the scents are unique and appeals to a broad range of customers. Freda’D is an artisan perfume house dedicated to the art of natural perfumery and continuously producing quality products. We strongly believe that your perfume has the right to be smelt by others. Thus, our perfumes are at an indulgent Pure Parfum strength – the highest form of perfume. This improves the length of the perfume and leads to a longer lasting scent which reveals itself gradually from dawn to dusk; perfect for today’s hectic lifestyles.


VISION

To become a leading luxury brand in the perfume market by providing quality perfumes that are specially formulated to suit our local ASEAN Climate.


CORE VALUES


•Customer Focus
•Integrity
•Service Excellence
•Quality
•Commitment