About Us

Freda began creating perfumes for herself to suit different occasions. Her personal interest and love for unique scents drove her to experiment with different combinations of fragrance notes until she found the perfect scent for each occasion. As she wore her personal blends, she began receiving inquiries from friends who were interested in purchasing them for themselves. This demand for her perfumes inspired her to create Freda’D, a fragrance company that offers personalized scents.

Every scent created by Freda’D tells a story. Freda puts a lot of thought and care into crafting each fragrance, selecting the right combination of notes to convey the desired mood or emotion. She understands that fashion is not just about the clothes a person wears, but also about the scent they wear. Without the right perfume, an outfit can feel incomplete. Freda is determined to share her views on the importance of scent with the world.

Freda’D offers scents for different personalities and styles, catering to a wide range of individuals. Whether you are young or old, sporty or sexy, there is a scent that will complement and enhance your overall look. Pairing up the right perfume with fashion not only brings out the perfume’s style, but also enhances and complements the entire attire.

At Freda’D, we believe that perfume is more than just a fragrance. It is a reflection of one’s personality, style, and emotions. Our perfumes are personally created by Freda herself, using high-quality ingredients and carefully selected notes. We want to journey with you to create the most wonderful scents that convey your unique message and story.

Whether you are looking for a signature scent, a special occasion fragrance, or a personalized gift, Freda’D has a scent that will suit your needs. Explore our collection of scents and discover the perfect fragrance that will complement your style and personality.

“My inspiration is my father, who is a perfumer,

I believe that fashion is not just about the clothes a person wears.  Without the right scent, the overall outfit will not be complete. I want to share this with the world and what better way than to share them with the world.”



Freda‘D Parfum is a truly unique fragrance company that was established based on the childhood dream of its founder, Faridah. Along with Hairul, she co-founded the company in 2014, and it has since grown to become a prominent local perfume brand in Singapore. What sets Freda‘D apart from other fragrance companies is primarily the durability of its perfumes, as Faridah noticed that many perfumes faded too quickly in Singapore’s high humidity. Therefore, she set out to create a perfume specially designed to last through the humid tropical climate, and after extensive research and development, Freda ‘D developed a formula that allows its perfumes to last up to three times longer than other perfumes in the industry.

Moreover, Freda‘D perfumes have another unique aspect to them, which is their formula, which does not give an unpleasant whiff of alcohol at first sniff, setting them apart from others in the market. When the company first began, it sold Eau de Parfums at artist markets throughout Singapore. However, it has expanded its product and service offerings to include 17 fragrances, bespoke perfumes, private label customization, perfume-making workshops, perfume diffusers, and scented soy candles. This diversification highlights the company’s ability to expand its product range and diversify.

After undergoing a rebranding, Freda ‘D is a company that continually strives to improve itself through growth and evolution. It consistently develops new and innovative products that cater to its customers’ preferences and needs. Freda ‘D Parfum is a testament to the power of following one’s dreams and the commitment to creating something unique and exceptional. Therefore, explore their long-lasting fragrances and product offerings, including private label customization and perfume-making workshops, and learn about the story behind this local perfume brand in Singapore.


Our artisanal perfumes are meticulously crafted through trial and error to ensure unique scents that appeal to a broad range of customers. Our indulgent Pure Parfum strength offers longer lasting, gradual scent release perfect for today’s hectic lifestyles.


To become a leading luxury brand in the perfume market by providing quality perfumes that are specially formulated to suit our local ASEAN Climate.


•Customer Focus
•Service Excellence