Freda first created perfumes for herself to suit different occasions. Over the years, she received many queries from friends about where she bought them from, resulting in many request for the perfumes. It is based on the feedback and demand that Freda’D was born.

Our scents are personally created by Freda herself and every scent tells a story. Our perfume has a story and your message, let us journey with you to create the most wonderful scents!

Freda’D has scents for different personalities and styles; the young, the old, the sporty, the sexy. To pair up with fashion will not only bring out the perfume style but enhance and complement the entire attire as well.

“My inspiration is my father, who is a perfumer,

I believe that fashion is not just about the clothes a person wears.  Without the right scent, the overall outfit will not be complete. I want to SHARE this with the world and what better way than to SHARE them with the world.”